The project "Mojos e Marigas" takes its name from the ancient definitions related to "containers" or, more precisely, units of measurement for solids (e.g., grain) and liquids (e.g., wine or milk). It already tells a story of agricultural tradition and a time when not everyone owned a scale or a calibrated container for measuring kilos or liters.
Mojos e Marigas is dedicated to promoting the agri-food excellences of the Samugheo territory, incorporating artisanal crafts as complementary elements. The main goal of the event is to enhance local excellence through a marketing and promotion strategy aimed at highlighting the quality and authenticity of products made using traditional methods passed down from generation to generation.
On the morning of the 16th, there will be a conference discussing territorial and corporate marketing. Topics will include effective and empathetic communication, sales techniques, and business management control. In the afternoon, after lunch, B2B meetings will take place in a space set up to showcase all the artisanal products that represent the territory. Once the meetings conclude, buyers will have the chance to taste all the products from the participating companies in the evening.
On November 17th, the village will transform into a large open-air experiential workshop. During this day, visitors will actively participate in bread and pasta-making workshops, observing and directly experimenting with the preparation of traditional products. Every corner of the village will come alive with live demonstrations and tastings, offering visitors an immersive experience that goes beyond mere observation: it will be a journey into local traditions.
Samugheo is the guardian of a rich intangible heritage, ranging from dance to traditional clothing, from language to actual rituals passed down from generation to generation, which have become customs in every home: bread making, winemaking, and weaving. To these customs, one must add the production of cheeses, sausages, meats, and honey. This is the focus of our event: to tell you, show you, and let you taste these excellences, which carry the scent of identity, love, and passion for the land.
TENUTE BRABAJANNA
CANTINA SOBERANA
CANTINA VALLE D’ACCORO
TENUTE DEMELAS
PANE NOSTU
MULINO SULIS
PIACERI SENZA GLUTINE
SALUMIFICIO MARIO MUSU
ANDREA MURA AZIENDA AGRICOLA
CASEIFITZU AGRICULU MANDROLISAI
FRANCESCA DE MELAS
ARTE SARDA DI FRANCO TATTI
ARTE TESSILE SNC
ISABELLA FRONGIA
MARIA ANTONIA URRU
SART APP
TESSILE M&DUSA
CENTRO STAND SARDEGNA
ANDALA
Samugheo is a charming village of about 2,500 inhabitants, located in the historic region of Mandrolisai.
The municipal area covers approximately 81 square kilometers. It is a place rich in cultuaral and historical evidence that tells of a natural predisposition for agriculture.
Its landscape and morphology, characterized by plateaus and deep gorges, have acted as true walls that, besides keeping the village isolated until the 1950s, without modern roads, cut it off from the ancient “Roman roads,” fostering a small subsistence economy locally. Historical evidence is abundant, telling us that the area was already inhabited between 5500-5000 BC. Near the present-day Castel Medusa (in local toponymy, “Sa Conca ‘e su Casteddu”), there are several caves still geologically alive.
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